While the Republicans won people over with marketing lingo at one time, marketing is only as good as the product. Lakoff's argument holds truth to a point, but people eventually figure out a product is no good, thus Bush's 29%. And a good product doesn't always need that much advertising, like a good movie, word of mouth is the best marketing. So I have to say that people must use more than emotions to make decisions, or 50% or so of the voters wouldn't be Democrats or Liberals in the first place. A good percentage never bought into the Right Wing spin and wouldn't want to see the Democrats stoup to using those unethical marketing methods.

by brel1 on 06/24/2008 08:28:00 PM EST