Nobody likes outright deception, of course. Who loves to be strung along by someone they're totally into and then dumped. You're 100% right when you say women, heck, anyone doesn't like that.

But then - many, if not most, men and women enjoy the game of love. And that game involves all sorts of playful lying.

But I do think the notion that women want to be lied to to not feel like a slut is a bit dated, though I don't doubt there's some truth to that still to this day.