Cenk is describing the game of hooking up which nearly every man is in nearly all the time. I find the concept of the game demeaning and crude. There's richness in a sexual and emotional relationship that's missed completely in the game. People that find someone that they can sincerely share emotional feelings, thoughts, dreams and so on are very lucky. It can happen while playing the game as well but it's rare. 

I can't speak for Cenk but, IMHO, he's probably now enjoying the richness with his wife and that's why he didn't want to bring her example into the discussion. The game and the richness are mutually exclusive.

I don't think women want to be lied to but there are lies we tell to each other to function in society. Anyone that tells the truth all the time will be an outcast and failure in social relationships and the richness will also most likely unattainable because diplomacy and being careful with the other person's feelings are important.