All good reasons for people to be smarter with their money and time!

Recession or no--How many people reading this couldn't use a bit more savings, or a bit more assets.  Coffee everyday gets expensive... and I know it sucks to lose yet another small comfort, but I also know its not the end of the world...---it's not even a big deal!

Big deals = Energy Securty & the Environment

Missing your coffee because you mismanage your time constantly or don't want to bother with bring your own does not fall into the "Big deals" subgroup.  No matter how many impulsive shoppers' cars don't start.  No many how many shitty, minimum wage jobs are taken from students...  Yeah, that last one isn't pretty, but believe me; we'll be making a lot of concessions to the energy issue and (hopefully) to the climate issue in the near future.  All-in-all, this one is EASY! -- It's a slam dunk!