Times changed, and music companies refused to change with them. Many begin to cry about the downturn in CD sales and immediately blame piracy for it.
Is it piracy's fault? A little bit, yeah. (Though even here, I have seen a counter argument that states individuals who pirate music/software, also tend to purchase more music/software than non-pirates.) But it's also the fault of these companies that did not adapt to the new digital age. Who wants to carry around a CD these days? Honestly now. Portability is hugely important, and nobody wants to lug around a gigantic stack of CDs when you can simply have your iPod carrying thousands of songs handy. Nobody buys CDs because of how inconvenient they are.
Last year, I remember reading an article that found the iTunes store is outselling Wal-mart (or something) in music sales. iTunes is going in the right direction. They adapted to the changing world and profited from it.
Instead of going around and angering potential customers by immediately assuming they're criminals, why not find out what they want? Find out what will get them to buy the products.
As far as I know, strip-searching individuals entering your store is a bad way to gain and keep loyal customers. So why would it work in the digital age? Silly antiquated businesses...
by
invert on
01/31/2009 05:07:43 PM EST