I think the rainbow colors and the song are making the point that Dells come in all those colors.

However, there was something kind of subliminally YMCA-ish about it. The construction worker plus the guy coming down the pole (fireman)... Plus that fact that guys are harmonizing and singing acapela.  However, the whole blow job thing is a bit over the top. When it starts off the lights are coming on,  and the guys are getting dressed for work. The one is putting on his hat, the other is buttoning his overalls.  If it were really a blow job, wouldn't the OTHER guy be buttoning his overalls? Plus, the other two "arrive at work" on their "chute" and "fireman's pole".

However, so what if there are gay undertones? Good for Dell.  It's about time recognized the buying power of the educated and affluent gay community, the majority of which have high paying jobs and dual incomes.  And it's about time that these same corporations who make tons of money from their gay and lesbian consumers finally advertise for them in mainstream channels versus in GLBT magazines where it's "safe".

I would agree its vague enough to leave some doubt but then again, if you're gay you're going to pick up on the "wink wink" aspect of it.

So, good for Dell! More of a reason to buy my next computer from them.

by ilovecenk99 on 03/14/2010 09:52:43 PM EST