New meanings for words occur all the time.  It's a social phenomenon that happens as the necessity occurs.   Your railing against it won't change that.

You remind me of the Swift Boaters who complain that the term "Swift Boating" now has negative connotations because it has come to refer to a form of smearing your opponent in a political campaign by lying about and disparaging their accomplishments.   ; To that I would reply, "yes, it has".