Neilson Website Ratings of top News Sources

Email Print posted by atomicanne 03/25/2008 10:27:17 AM EST

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What is the deal with the Nielson Rated websites?

I am curious where I can find the latest Nielson Ratings for Websites.  I heard reported on a local radio station ("right" biased station) that the Drudge Report was the top rated News source on the Internet beating out the Daily Kos and the Huffington Post and CNN and Fox.  Those were in the top 10 yet they mentioned Fox Digital Networks not the Fox News website.  Does anybody know where I can find these ratings?  I am just baffled and saddened by the report and am questioning the validity of the list.

 

By the way, McClatchy was not on the list.

 

Does Nielson really officially rate websites now?

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Neilson Website Ratings of top News Sources | 3 comments (3 topical, 0 hidden)
Nielsen (none / 0)
This might be the source.

by Twba on 03/25/2008 01:55:37 PM EST

Thanks TWBA (none / 0)

That was the list I heard.  And what a bogus bunch of crap that radio station was spewing.  If you notice the description of the data it is listed by sessions per person which means nothing!  Unique audience is what matters.  This is how the list should be sorted...

Brand or channel; unique audience (000); sessions per person
1    CNN Digital Network    7.9    37,181
2    Yahoo! News    7.4    35,274
3    MSNBC Digital Network    6.4    34,013
4    AOL News    7.7    21,119
5    NYTimes.com  &nbs p; 4.9    18,975
6    Gannett Newspapers and Newspaper Division    5.1    13,998
7    Google News    5.3    12,050
8    WorldNow    3.5    10,588
9    USATODAY.com  &nb sp; 3.5    10,571
10    washingtonpost.com &nb sp;  3.8    10,441
11    Fox News Digital Network    8.3    10,177
12    IB Websites    3.4    7,565
13    MediaNews Group Newspapers    ; 3.5    5,850
14    Cox Newspapers    ; 3.9    5,197
15    NewsMax.com  &nbs p; 4.0    4,054
16    drudgereport.com   ;  19.9    3,445
17    Netscape    4.8    2,709
18    Breitbart.com  &n bsp; 5.3    2,674
19    Star Tribune    4.3    2,108
20    Media General Newspapers    ; 4.6    1,761
21    Pittsburgh Post-Gazette  &nb sp; 3.6    1,472
22    GTGI Network    4.5    1,345
23    Milwaukee Journal Sentinel    3.8    1,259
24    Daily Kos    8.9    1,204
25    Townhall.com  &nb sp; 4.7    1,152
26    Zwire    3.9    1,089
27    St. Louis Post Dispatch    3.4    1,022
28    TWC News Websites    4.1    840
29    ksl.com    6.0    796
30    The Buffalo News    3.7    502

 ...Based on Unique Hits.

by atomicanne on 03/25/2008 03:40:50 PM EST

[ Parent ]
Interesting... (none / 0)

Yeah they do. Your post caught my eye and I also wonder how accurate it really is.There are many technical issues that could impact and skew the demographic and the data I am curious how they do it.

I scanned Neilsens website, they do it this way:

Panel recruitment is a multi-stage process starting with a Random Digit Dialing (RDD) sample of households, followed by a reverse address match, and the mailing of an introductory letter and incentive to as many households as possible.The households are then recruited by telephone, resulting in a cooperation rate of approximately 56%.

 What happens after that, they don't say. I'm wondering how they collect the data, some sort of agent on the host, a hardware device,a proxy service of some kind? Do they exclude dial up users? They mention browsing habits at work...lots of issues there.



by MRFred on 03/25/2008 02:52:46 PM EST

Neilson Website Ratings of top News Sources | 3 comments (3 topical, 0 hidden)
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