I definitely want to read Dr. Lakoff's book and find out more.  I thought this was fascinating for the scientific insight into human reasoning.  And it made me miss living next to the Berkeley campus and all these great minds.

by desertpear on 06/20/2008 02:34:36 AM EST

It's always so nice to stimulate the mind every once in awhile.  Chomp on this chomsky and your iron clad philosophy!

by rev24 on 06/20/2008 04:11:36 AM EST

While the Republicans won people over with marketing lingo at one time, marketing is only as good as the product. Lakoff's argument holds truth to a point, but people eventually figure out a product is no good, thus Bush's 29%. And a good product doesn't always need that much advertising, like a good movie, word of mouth is the best marketing. So I have to say that people must use more than emotions to make decisions, or 50% or so of the voters wouldn't be Democrats or Liberals in the first place. A good percentage never bought into the Right Wing spin and wouldn't want to see the Democrats stoup to using those unethical marketing methods.

by brel1 on 06/24/2008 08:28:00 PM EST