McCain namng his VP within 24 hours could be a mistake

If McCain decides to release the name of his VP before Saturday I think it could be a huge mistake for him

The thinking behind McCain naming his VP so soon after the convention and Barack accepting the nomination is that, in theory, it would divert attention from Obama and onto McCain. In the McCain camp's mind, this would be an ass kickin' media coup.
However, I think they are taking a gamble here. Naming the VP on Friday, or even late Thursday night (as I've heard may happen), could actually ruin a built in media frenzy that is a VP selection. Selecting your VP means a guaranteed day of good coverage on a slow news day. Barack did his last Saturday and got all of that day plus Sunday free to him and Biden.
If McCain names his VP on Friday, the day that most media will be wanting to both speak about what happened Thursday, but also a retrospective recap of the whole convention, he could dilute his own coverage. Instead of getting 100% of the coverage if he released the name on Saturday, he may get partially buried, at under 50% of the coverage. Then, going into the weekend the coverage may still be split because the VP pick will be seen as part of the week's news, and not THE NEWS of the weekend.
Add that with the prospect of Hurricane Gustav doing some serious damage, McCain could be looking at split coverage for both his VP choice and his convention, while Barack got 100% rabid coverage for both.
So while the gamble could pay off, I'm not so sure it will. Its a roll of the dice, and if McCain's not careful, his could come up snake eyes
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