Exactly, you've heard "Soccer Mom", but Hockey mom is a term they just made up to get people thinking they are a huge demographic. My mom took me to games frequently, but she never stayed because she didn't give a fuck about hockey. She wanted me to be happy, so my parents paid around $1000 every year for my equipment and fees. This is not a cheap sport. I would say only middle to upper class people play hockey in early life, because lower class people just can't afford the equipment for a growing child every year. Once again, this is not going to relate to 95% of Americans. If you go to youth hockey games, the dads are there not because they care more about the kid, but because they care more about the hockey. They are the coaches and the spectators, because they played as youths or wanted to play as youths. We had a couple girls in our league, which is awesome, but it was 98% male on the ice and in the stands. I played for 6 years, so that's 3 times the amount of time Palin has been governor. Technically I could be vice president. My point is, I experienced the AMERICAN hockey culture for a good portion of my youth, and was friends with the hockey players throughout high school. I'm not buyin it, and I don't think Americans will buy it.
Chris